Thanks Tamer... and here's a bit of an add-on for my 3rd question... or you could consider this a standalone question, I'm not sure.
4 - Why is Hasbro thinking that for the "kids line" that gimmicks are needed to sell the product? BAD weapons, NERF features, big cannons that hurt the look of the toys, etc. (at least the Rebels Imperial Speeder's missile launcher is removable). We've seen time and time again that good product will sell itself. If you feel you have to add in more play value and add investment to do that, why not go back to a bit more articulation, or accessories that are useful to the figure (extra meaningful weapon, removable hats, etc.). The current approach seems to be turning off more Star Wars consumers than it's adding... and a significant piece of the "kid market" is actually adults, but large numbers of us do not want to these features that take away from the toys... you didn't used to do these things, so why are you now? It's like Commtech Chips, action features, etc... ideas that really aren't that great or they would not have been halted. In other words, NERF features on the vehicles especially is a major eyesore (i.e. TIE Striker).
5 - When it became obvious that Wave 2 of the TFA figures were causing a logjam, why weren't Hasbro reps sent out to pull some of those figures off the pegs and replace with the figures people were seeking, such as the Han Solo wave, and later unmasked Kylo Ren wave? Many people STILL have never seen those at retail. Isn't that alarming?